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Finnish ‘anti-fashion’ brand celebrates 70 years in fine style

Finnish ‘anti-fashion’ brand celebrates 70 years in fine style

With a new CEO and a youthful approach, Marimekko is approaching its eighth decade in style.

Marimekko was born with an emphasis on colourful patterns and a looser fit to keep up with the post-war woman. 

Lauren SamsFashion editor
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Here’s a riddle for you: which fashion brand, founded in part to revive the Finnish textiles industry after World War II, has had the same logo since 1954, has been worn by everyone from Georgia O’Keeffe to Jacqueline Kennedy Onassis, and this year celebrates its 70th anniversary?

Those who answered Marimekko, take a bow.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/finnish-anti-fashion-brand-celebrates-70-years-in-fine-style-20210409-p57htn