This year’s highs and lows in motoring
We farewelled the Audi TT – and a car driven only by maths professors and architects – but there were good times too.
The year that was? Let’s start with Jaguar, if only because people finally began talking about it again in November due to its highly controversial brand refresh. The new visual identity – all fluoro and fluidity – was criticised as woke and/or an abandonment of the company’s traditional base. The latter hardly seemed fair since traditional buyers had already abandoned Jaguar.
This month’s boldly designed Type 00 concept is to foreshadow its post-2026 all-electric future. It didn’t help that the press shots were cheesy renders that looked like the results of a schoolkid learning a new graphics program. Even the “cars” at the physical launch looked CGI.
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