The company is hoping to propel itself from a prestige car maker into the firmament of ultra-exclusive upper luxury brands. The put up or shut up moment has arrived with the release of the Type 00.
Jaguar’s Type 00: An enormous, electrically powered coupe. Getty Images for Jaguar
Nobody has talked this much about Jaguar since it launched the spectacular E-Type coupe in the early 1960s.
To many, of course, it’s for all the wrong reasons: a November advertising campaign bringing together all races, genders and shades of fluoro – but no car.
