The biggest worry for the Australian Grand Prix CEO
As the cost of hosting global events skyrockets, Travis Auld’s chief concern has become the challenge of keeping the race on the road. From the February 28 edition of AFR Magazine.
Australian Grand Prix CEO Travis Auld at Albert Park. He says the Melbourne track is a blank canvas that keeps evolving. Nicole Reed
According to Travis Auld, if you’re doing your job properly, you should always be awake at night worrying about something.
For the chief executive officer of the Australian Grand Prix Corporation, that something is not that Formula 1 has already peaked in popularity, as some believe. His chief worry is keeping it on the road, given the cost of hosting global events is skyrocketing. “It has grown significantly since COVID,” he says. “So our ability to try and manage pricing and keep the event accessible is something we’re very focused on.”
