Anyone who has attended a Formula 1 grand prix since the pandemic will have noticed a major new reality: many of the keenest and most knowledgeable fans are women.

The action and drama of hit Netflix series Drive to Survive opened the opaque and blokey world of car racing to a much younger, more female-skewed audience. The effect has been so dramatic that every other sport has had to sit up and take notice. It doesn’t hurt that, as a producer of the behind-the-scenes show, James Gay-Rees, told Fin Magazine: “When you take the helmets off, what you’ve got is these attractive young men.”