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Sydney Theatre Company’s $500k bet on Dorian Gray pays off big

Michael Bailey

The international success of Sydney Theatre Company’s The Picture Of Dorian Gray helped it to the highest revenue in its 45-year history in 2024, despite a boycott from some donors slashing philanthropic proceeds.

The Walsh Bay-based company’s overall revenue of $45.7 million included a 37 per cent surge in operational revenue to $37.7 million in 2024, which includes a royalty payment from Sydney’s Michael Cassel Group for the rights to the Oscar Wilde adaptation.

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Michael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney. Connect with Michael on Twitter. Email Michael at m.bailey@nine.com.au

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    Original URL: https://www.afr.com/life-and-luxury/arts-and-culture/the-stc-put-500-000-into-dorian-gray-it-paid-off-20250611-p5m6qh