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Women’s soccer is just starting to roar

England and Spain are home to the two richest soccer leagues. From a business and marketing perspective, it was the dream Women’s World Cup final.

Matthew Brooker

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Nothing succeeds like success. Women’s football has already had a series of watershed moments that have drawn exponentially greater audiences and attracted more money and official support into the game. The World Cup that concluded with Spain’s 1-0 victory over England on Sunday may prove to be the biggest of them all.

The tournament hosted by Australia and New Zealand was a pulsating spectacle, packed with high drama; great goals (Sam Kerr’s heart-stopping solo equaliser for Australia in the semi-final against England’s Lionesses is a standout); upsets (Germany’s first-round exit and the US’ second-round defeat to Sweden on penalties); and controversy (the red card for England’s Lauren James against Nigeria, compared by many to her countryman David Beckham’s famous dismissal against Argentina in the 1998 men’s World Cup).

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