Nothing succeeds like success. Women’s football has already had a series of watershed moments that have drawn exponentially greater audiences and attracted more money and official support into the game. The World Cup that concluded with Spain’s 1-0 victory over England on Sunday may prove to be the biggest of them all.

The tournament hosted by Australia and New Zealand was a pulsating spectacle, packed with high drama; great goals (Sam Kerr’s heart-stopping solo equaliser for Australia in the semi-final against England’s Lionesses is a standout); upsets (Germany’s first-round exit and the US’ second-round defeat to Sweden on penalties); and controversy (the red card for England’s Lauren James against Nigeria, compared by many to her countryman David Beckham’s famous dismissal against Argentina in the 1998 men’s World Cup).

Bloomberg Opinion