Why crypto companies are spending billions on sport

The big players are moving aggressively to match the marketing muscle of carmakers and beer brands but after recent market turmoil their largesse may prove fleeting.

Kim Bhasin

Aug 10, 2022 – 8.00am

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For fans of professional sports, the insistent overtures from the crypto industry have become almost impossible to miss: The names of exchanges and blockchain companies are emblazoned on team jerseys, plastered on stadiums, and beckoning from halftime TV commercials.

They’re talked up by prominent players who enjoy lucrative endorsement deals.

Bloomberg Businessweek