Performance-enhancing drugs destroy the bodies, minds and reputations of athletes. Nonetheless, a group of investors, including Peter Thiel and Donald Trump jnr, see a business opportunity. They are announced recently that the first edition of the Enhanced Games – a kind of doping Olympics in which athletes are allowed and even encouraged to take performance-enhancing drugs – will be held in Las Vegas next May.
It’s a perverse concept, but that hasn’t stopped four Olympians – including Australian James Magnussen – from already signing on. Other athletes are likely to follow, lured by millions of dollars in prize money and appearance fees.
Bloomberg