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The Matildas create a cultural movement

Zoe Samios
Zoe SamiosBusiness reporter

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Key Points

  • The Matildas fanfare has erupted with every World Cup match win
  • Pubs and venues are offering deals to accommodate football and non-football fans
  • Venues NSW CEO says the need for live site viewing is unprecedented
  • Former FFA boss David Gallop said the Matildas’ camaraderie is “infectious”

It’s a question that has become more common as the FIFA Women’s World Cup rolls on – what’s the plan for the next Matildas match?

“Beg, borrow, and steal until I’ve secured a ticket,” said one friend, a football player. “Or watch it at Allianz [Stadium] as a last resort.”

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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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    Original URL: https://www.afr.com/companies/sport/the-matildas-create-a-cultural-movement-20230815-p5dwm1