Flemington Racecourse could be renamed, run a pony club and open its stables to private horse owners as part of a major strategic plan to revive Victoria Racing Club’s fortunes and attract a new crowd of racegoers.
New VRC chief executive Kylie Rogers said her ambitions, known internally as the 2040 Master Plan, will allow the racing body to make money from events outside key race days such as the Melbourne Cup. She said her first major initiative would probably be unveiled early in the new year.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
Patrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com
