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LIV Golf is here to make purists shudder. They like it that way

LIV Golf is here to make purists shudder. They like it that way

LIV Golf has brought a party atmosphere to the manicured lawns of Adelaide’s Grange golf links and the tournament’s new global CEO says the sport’s great disruptor is just getting started.

Plus fours? LIV Golf has a party feel in Adelaide. Getty

The scenes taking place at Adelaide’s Grange Golf Club this weekend would make golf purists shudder.

There’s booze being thrown onto the course, late-night concerts, an on-course DJ and a petting zoo. The set-up more closely resembles a frat party than a competition of the world’s best golfers. But it’s precisely the way LIV Golf likes it.

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Zoe Samios
Zoe SamiosBusiness reporterZoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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Original URL: https://www.afr.com/companies/sport/liv-golf-is-here-to-make-purists-shudder-they-like-it-that-way-20250210-p5lavf