Arguably the hottest stock on the ASX, online luxury retailer Cettire is now worth almost $2 billion – after a 60 per cent jump in two months alone. Sales are up 90 per cent in six months, a result that has been described by brokers variously as “eye watering” and “another cracker”.

The company was founded by reclusive businessman Dean Mintz, who has a fortune of $737 million, according to the Financial Review Young Rich List. And it appears to have cracked a code that few other global retailers have – selling premium, luxury-branded clothes at steep discounts and at profitable margins.