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Victoria’s Secret is out: its CEO should get out

With malls as passé as buxom supermodels trussed up in sapphire-studded bras, Victoria’s Secret is on the wrong side of history. High time for Leslie Wexner to call it a day.

The Lex Column
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It was once the kingpin of the $US12 billion-a-year ($US18 billion) lingerie market. But Victoria’s Secret and its sexed-up offerings of push-up bras and racy runway shows have lost their appeal in the age of #MeToo.

Shoppers these days are prioritising fit and comfort over flash and glamour. Start-ups ThirdLove and Lively, along with rival retailers such as Aerie and even singer Rihanna have pounced on the gap. They are winning over younger customers with body-positive messages and advertising that celebrates different body shapes.

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    Original URL: https://www.afr.com/companies/retail/victoria-s-secret-is-out-its-ceo-should-get-out-20200203-p53x85