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Seafolly swoops on rival days after rescue deal approved

Sue Mitchell
Sue MitchellColumnist

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Beachwear company Seafolly cannot afford to pay its creditors but it can afford to buy out one of its biggest rivals, swimwear brand JETS.

Less than a week after Seafolly creditors approved a rescue deal which will leave trade suppliers and landlords facing heavy losses, the company has agreed to buy JETS from womenswear retailer PAS Group, which went into administration in May.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/seafolly-buys-rival-jets-days-after-creditors-approve-rescue-deal-20200810-p55k96