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RMs wins as 'boot boys, girls' reject fast fashion

Simon Evans

R.M. Williams will more than double production capacity to meet rising demand, in part coming from a younger age bracket spurning the throwaway approach of ''fast fashion'' chains.

The storied boot maker has invested $5 million to increase capacity to 500,000 pairs of boots annually.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/rms-wins-as-boot-boys-girls-reject-fast-fashion-20191015-p530v1