Global outdoor and sports company KMD Brands, the name behind Rip Curl and Kathmandu, has cemented its full B Corp status as both investors and consumers lift their scrutiny of ESG credentials.
The dual-listed $711 million company is aiming to snare a larger slice of the global outdoor apparel market valued at $US12 billion ($17.7 billion) and growing, as consumers seek to connect with the outdoors and focus on health and wellness.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
