Global outdoor and sports company KMD Brands, the name behind Rip Curl and Kathmandu, has cemented its full B Corp status as both investors and consumers lift their scrutiny of ESG credentials.

The dual-listed $711 million company is aiming to snare a larger slice of the global outdoor apparel market valued at $US12 billion ($17.7 billion) and growing, as consumers seek to connect with the outdoors and focus on health and wellness.