Australian shoppers are a notoriously promiscuous bunch, shopping across multiple retailers for the best price, range and convenience.
The little loyalty consumers have is being tested as household budgets come under pressure from soaring mortgage costs, rising rents and higher prices for food and most consumer goods.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
