The owners of Boardriders Inc – the company behind Quiksilver and Billabong – are fielding interest from potential buyers for the group, which may spell the end of a decade of involvement with the iconic surf brands.

A possible sale comes as the company cut 170 jobs across the business, including 60 in the Gold Coast and Torquay offices, as it seeks to rein in costs and remains vulnerable to refinancing risks over the coming year given its weak cash flow and pending term loan maturity.