NewsBite

Boardriders boss stokes recovery engines

Boardriders boss stokes recovery engines

Arne Arens took over the huge activewear group at one of the worst times in retail. Now he is ready to return two famous surf brands to growth.

Carrie LaFrenzSenior reporter
Updated

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Arne Arens likens Boardriders to an overloaded train that has been running well below its design speed and efficiency.

The former Dutch national volleyball player took the helm of the private equity-backed group, which houses surf brands Billabong and Quiksilver, a year ago and was alarmed at the leisurely pace at which it operated.

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Carrie LaFrenz
Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

Latest In Retail

Fetching latest articles

Original URL: https://www.afr.com/companies/retail/boardriders-boss-stokes-recovery-engines-20220304-p5a1vq