Boardriders boss stokes recovery engines
Arne Arens took over the huge activewear group at one of the worst times in retail. Now he is ready to return two famous surf brands to growth.
Arne Arens likens Boardriders to an overloaded train that has been running well below its design speed and efficiency.
The former Dutch national volleyball player took the helm of the private equity-backed group, which houses surf brands Billabong and Quiksilver, a year ago and was alarmed at the leisurely pace at which it operated.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Retail
Fetching latest articles