Peter Alexander will be sold online in 35 countries under Premier Investments’ bold strategy to expand its jewel in the crown sleepwear brand overseas, and add up to 30 new domestic stores for the pyjama brand.

Solomon Lew’s Premier is finalising a partnership deal with a global cross border e-commerce backend platform, which will make it easier for shoppers from the UK to the US to order their favourite slippers and loungewear.