New owner of Billabong, Quiksilver plans for regional break-up

Carrie LaFrenzSenior reporter

Apr 12, 2023 – 2.47pm

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Authentic Brands Group will look to expand Boardriders branded shop-in-shops, retail stores, e-commerce and wholesale distribution, as well as establish an online marketplace, after finalising its deal to buy the parent of Billabong and Quiksilver.

ABG chief executive and founder Jamie Salter overnight penned a definitive agreement to purchase Boardriders, owned by Oaktree Capital Management, which values the group at $US1.25 billion ($1.88 billion). The transaction was flagged a week ago after a prolonged sale process.

Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club.