The Mars group sells about 88 million chocolate bars annually in Australia led by the Mars bar, Snickers and Milky Way.
A factory at Ballarat in Victoria has been upgraded so the company is now producing paper wrappers for its flagship Mars bar in a first for the global conglomerate. It will be rolled out to other countries.
Mars Wrigley Australia CFO Duncan Webster says it’s too early to say whether inflation has peaked in the local business, but people will likely keep spending on chocolate bars which are an affordable ‘treat’.
The Australian business of the global Mars conglomerate has increased sales of its chocolate bars by about 18 per cent since 2020, and expects a new paper-based wrapper for the flagship Mars bar to add momentum.
The paper-based wrapper on the product is being rolled out through supermarkets led by Woolworths and Coles, and petrol and convenience store outlets, with Australia a pioneer ahead of similar moves in the rest of the Mars empire.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
