Maggie Beer’s new boss aims to expand from ice cream to garden tools

Simon EvansSenior reporter

Jun 14, 2023 – 2.05pm

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Key Points

Maggie Beer Holdings aims to lift sales from $75m to $300m in the next five years.
New CEO Kinda Grange says after 100 days at the helm she is convinced there’s much more upside.
The company will expand its range of cooking utensils and enter the gardening equipment segment.
Ms Grange has decided to keep the struggling Paris Creek Farms organic dairy and yoghurt business.

The new chief executive of gourmet food producer Maggie Beer aims to quadruple sales at the company to $300 million within five years, and will also retain the troublesome Paris Creek Farms dairy and yoghurt business after toying with a sale.

Kinda Grange, a former Goodman Fielder executive, outlined her strategy for Maggie Beer on Wednesday. It also includes an expansion into pasta products for the brand, as well as non-food lifestyle, entertaining and gardening products.

Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide.