Erin Deering is in many ways the ideal luxury customer. The co-founder of Triangl, a swimwear brand, she loves fashion and is a keen shopper. And, she says, she’s also “obsessed with customer-centric behaviour”.

“I absolutely love being appreciated by a brand, and as a [former] brand owner myself, I see this as absolutely crucial to the success and longevity of any brand, luxury or otherwise,” says Deering.