Lion has snared the Australian rights to the hugely successful White Claw brand, which pioneered the hard seltzer segment in the US and built it into a $2.5 billion category based on perceptions it is a "healthy alcohol" with lower calories and lower sugar.
The alcoholic seltzer brand White Claw has been at the forefront of a new $2.5 billion segment in the United States.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
