She is the third woman to lead a brand within the KMD stable, with Brooke Farris running Rip Curl and Amy Beck leading US boots brand Oboz.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com