Luxury online marketplace Cettire finds itself in a precarious position, reflecting a dwindling cash balance and soft demand, which raises real questions about whether the company can ride out the storm.

The divisive retailer, led by secretive Melbourne-based founder Dean Mintz, hopes the market for luxury goods will recover sooner rather than later. But what’s clear is Cettire, which essentially connects buyers of brands like Gucci and Louis Vuitton with third-party suppliers, faces tough decisions and a potential reckoning in coming months.