HelloFresh gobbles up ready-meals maker Youfoodz
Sue MitchellColumnist
Meal kits supplier HelloFresh is set to widen the gap with arch rival Marley Spoon by moving into the ready-made meals sector, offering to buy recently-listed Brisbane based company Youfoodz for $125.3 million.
If the acquisition of Youfoodz is successful, it promises to boost HelloFresh’s net revenues in Australia by about $150 million a year and increase customer numbers by at least 145,000.
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