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Ex-Levi Strauss executive to run Country Road brand

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Country Road Group has appointed a former Levi Strauss executive to oversee its namesake brand as it seeks to rebuild following a sexual harassment scandal and staff exodus.

Country Road – which operates its eponymous brand along with Mimco, Trenery, Witchery and Politix – is owned by South Africa’s Woolworths Holdings, the Johannesburg-listed retailer that used to own department store David Jones.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
Jonathan Shapiro writes about banking and finance, specialising in hedge funds, corporate debt, private equity and investment banking. He is based in Sydney. Connect with Jonathan on Twitter. Email Jonathan at jonathan.shapiro@afr.com

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    Original URL: https://www.afr.com/companies/retail/ex-levi-strauss-executive-to-run-country-road-brand-20240816-p5k2zm