The chief executive of Domino’s Pizza says food inflation is on the rise and same-store sales growth is likely to be lower this year than the group’s medium-term forecasts, but the group will steer clear of pushing through broad-brush price rises for its core range of pizzas.

Don Meij said Domino’s is instead bringing out new ranges of higher-priced premium products which will allow the group to offset the higher cost of inputs such as cheese and meat, but still make the customer feel as though they are getting value.