Does Ultra Violette’s sunscreen have an SPF of 61.7 or 4?
From small sample sizes to claims it’s cash for credibility, clinical beauty testing is under an intense microscope, and billions of dollars are at stake.
The laboratory used by Ultra Violette to support the claims made by its popular sunscreen has endorsed a hair-growth product spruiking 100 per cent success, and been accused by an American consumer advocacy organisation of selling a desired result to brands making scientific claims.
Princeton Consumer Research has no affiliation with the Ivy League university, and advertises that it can “provide the appropriate clinical efficacy trials to make your claims a fact by proving their legitimacy”.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
