Gold Coast-based skincare group Alpha-H, known for its Liquid Gold range, has been sold by global buyout firm The Riverside Company to a Hong Kong supplements company aiming to take the brand to Asian consumers.
The buyer, Vita Green, plans to accelerate Alpha-H’s international expansion. Alpha-H’s sales reached about $20 million last year, with people close to the transaction suggesting a price tag of $50 million.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
