Country Road Group, the company behind its eponymous fashion label and other well-known clothing and accessories chains, is repositioning two of its major brands and entering the fragrance market in a broad reset following a horror year.
The company, owned by South Africa’s Woolworths Holdings, has fallen out of favour with shoppers. Sales are down, as are profits, which fell 66 per cent to $51.3 million in the last financial year.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
