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Cordial maker Bickfords lifts stake in struggling Maggie Beer Holdings

Simon Evans

Maggie Beer Holdings has found a wealthy new backer in the family behind the Bickfords cordial brand and homewares retailer Wheel&Barrow after a difficult year and a restructure of the struggling gourmet food group.

But the Kotses family, which now controls about 5.6 per cent of the company after buying several large parcels of stock since March, said it had no intention of propose a buyout of Maggie Beer Holdings, which now has a market capitalisation of less than $20 million. In the midst of the COVID-19 pandemic, the company was valued at more than $200 million.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/cordial-maker-bickfords-takes-stake-in-struggling-maggie-beer-holdings-20250611-p5m6hi