Coles chief executive Steven Cain is bringing a touch of "glass" to the battle with Woolworths for the hearts and wallets of food and liquor shoppers this Christmas.
Coles plans to follow up its successful Little Shop 2 collectables program with free glasses, handing out credits for Spiegelau wine glasses and champagne flutes when customers spend $20 or more in Coles supermarkets, Liquorland and First Choice stores.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
