Hard seltzer and sorbet? It’s not a natural pairing, but buzzy local alcohol brand Fellr hopes its tie-up with equally hot gelato store Messina will drive sales with Gen Z in a market saturated with big international groups and new products.
Fellr, a Sydney hard seltzer label founded by two former Pernod Ricard brand managers in 2020, is selling three flavours inspired by Messina’s top-selling flavours – blood orange, yuzu, and salted coconut and mango.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
