Woolworths, Kogan and Marley Spoon are among the ASX-listed retailers issuing fractional shares to consumers as loyalty rewards in a micro-investing scheme encouraging the next generation of Australian shareholders.
Fintech start-up Upstreet has been launched to the public after a two-year pilot program, with an app that allows shoppers to receive up to 8 per cent of their transaction value back in the form of fractional shares in the company they purchased from.
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Aleks Vickovich leads the Financial Review's coverage of wealth management, specialising in the business and regulation of investment markets, financial advice and superannuation. Email Aleks at aleks.vickovich@afr.com
