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Adore Beauty hires ex-General Pants CEO to lead recovery

Carrie LaFrenz

Sacha Laing, the former boss of youth fashion retailer General Pants Co, has been named the new chief executive of Adore Beauty, succeeding Tamalin Morton.

Mr Laing, a former David Jones executive who has more than 25 years of industry experience, will take over the top job on October 1 after Ms Morton departs at the end of September.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/adore-beauty-hires-ex-general-pants-ceo-to-lead-recovery-20240729-p5jxca