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Adore Beauty hires ex-General Pants CEO to lead recovery

Carrie LaFrenz
Carrie LaFrenzSenior reporter
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Sacha Laing, the former boss of youth fashion retailer General Pants Co, has been named the new chief executive of Adore Beauty, succeeding Tamalin Morton.

Mr Laing, a former David Jones executive who has more than 25 years of industry experience, will take over the top job on October 1 after Ms Morton departs at the end of September.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/adore-beauty-hires-ex-general-pants-ceo-to-lead-recovery-20240729-p5jxca