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Adore Beauty delivers on debut

Yolanda Redrup
Yolanda RedrupRich List editor
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Investors are betting the online shopping surge is here to stay, with e-commerce player Adore Beauty rising more than 2.5 per cent on its first day of trade, despite being priced for perfection.

Adore Beauty co-founders Kate Morris and James Height started the company 20-years ago. Eamon Gallagher

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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
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    Original URL: https://www.afr.com/companies/retail/adore-beauty-delivers-on-debut-20201023-p567zq