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Why sports rights have passed their peak

It's increasingly obvious that sports broadcast rights have become unsustainable but, to truly illustrate the point it's important to take a brief history lesson and let the numbers do the talking.

Max Mason
Max MasonSenior courts and crime reporter
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Getting the NRL and AFL seasons back on track amid the COVID-19 pandemic has lots of tricky and intricate steps and one of the most significant issues is money.

To say that sports broadcast rights have become unsustainable wouldn't be going out on a limb. But, to truly illustrate the point it's important to take a brief history lesson and let the numbers do the talking.

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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
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    Original URL: https://www.afr.com/companies/media-and-marketing/why-sports-rights-have-passed-their-peak-20200429-p54oe2