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Why Snapchat has struggled to grow while TikTok, Facebook surge

Sam Buckingham-Jones

Snapchat may be used by 8 million Australians each month, but its accounts surprisingly suggest it’s failing to grow revenues in this market.

The social media and messaging app, whose users are mostly aged between 13 and 24, filed its local accounts with the corporate regulator, which revealed its revenue was largely flat last year at $88.6 million, up by just $300,000 from the year before.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/why-snapchat-has-struggled-to-grow-while-tiktok-facebook-surge-20250502-p5lw3z