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What a 59-foot yacht says about Mumm's brand at the Melbourne Cup Birdcage

Patrick Durkin
Patrick DurkinBOSS Deputy editor
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It is hard to take Bryan Fry seriously as he sits at the back of a 59-foot yacht in the Mumm marquee in the Birdcage at the Flemington racecourse, drinking champagne cocktails from waterford crystal and discusses bringing luxury to the masses.

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Patrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com
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    Original URL: https://www.afr.com/companies/media-and-marketing/what-a-59foot-yacht-says-about-mumms-brand-at-the-melbourne-cup-birdcage-20171105-gzf5gs