CompaniesMedia & MarketingPrint articleThe political attack ads that changed voters’ minds about DuttonSam Buckingham-JonesMedia and marketing reporterMay 7, 2025 – 4.57pmSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginFollow our live coverage of the fallout from the 2025 federal electionRespected advertising veteran Ted Horton once said there were two ways to sell cat food.Loading...Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.SaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreMedia & marketingPeter DuttonClive PalmerAllegra SpenderFederal electionLatest In Media & marketingFetching latest articlesMost Viewed In CompaniesThe Australian Financial Review MagazineVapes are knock-off cigarettes. Fashion insiders should know betterLauren SamsThe top whisky you can buy without going on a waiting listThe luxury travel trend you probably haven’t consideredBOSS Financial ReviewForget WFH – what it’s really like to ‘work from anywhere’Rachael BoltonThe US governance model taking over Australian boardroomsThis CEO wakes at 5am, but doesn’t get in to work till 10amLife & LeisureWe thought we’d bought Premier League tickets. Here’s what happenedJulia FederThe blood test that could help supercharge your healthWhy you’re seeing cutting-edge art when checking into high-end hotelsRich ListFederal Court date looms for Iren crypto brosSarah Thompson, Kanika Sood and Emma RapaportBillionaires Escalante and Arnaout taking liberties with ASICCinema giant flags part-sale of Sydney’s George Street complex