Media Observed
The Australian considers moving with The Times in new radio play
A proposal to expand The Australian’s daily podcast The Front is going upstairs at News Corp; Barrenjoey’s two-sided Southern Cross deals.
Sam Buckingham-JonesMedia and marketing reporterIt’s hard enough running a newspaper. How about adding in a radio station? News Corp’s national broadsheet The Australian has been considering launching its own radio station after the (debatable) success of sister paper The Times′ Times Radio in London.
Times Radio reaches 492,000 people a week, is taking listeners from the BBC, and has apparently been partly counted as a News Corp marketing expense given it promotes paid subscriptions to the paper.
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