Writing an industry gossip column sometimes requires pulling together various strands and weaving an amusing tale. Other times, it’s enough to point and say, “Look! What the hell?” This is one such occasion.
A blow-up between a tech news group and a PR firm is becoming a source of deep fascination for PR sector operatives.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
