Seven West Media chief executive James Warburton says he is confident of retaining the rights to broadcast the AFL from 2025, despite a bidding war with Channel 10 and Paramount and Nine Entertainment.
But another source close to the negotiations brushed off reports that Channel 10 and Paramount had submitted a low ball offer and said the AFL is on track for a “strong result” and was in “no rush” to finalise the deal, as it pushes to reach a record $600 million a year benchmark.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
Patrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com
