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Regulation could be the fix for eroding brand value

Sunita Gloster

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The chief executive of private equity-controlled Kraft Heinz, Miguel Patricio, delivered a message to investors on a recent earnings call that would keep any CEO up at night.

"There’s going to be continued risk of future impairments.”

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    Original URL: https://www.afr.com/companies/media-and-marketing/regulation-could-be-the-fix-for-eroding-brand-value-20190818-p52ib6