Quadrant Private Equity's newly acquired outdoor advertising business QMS Media is believed to have swooped in as the favourite to take out one of Australia's most valuable advertising contracts.
Sources told The Australian Financial Review that QMS is now in the lead position to win the City of Sydney contract, besting incumbent JCDecaux, which has held the contract since the late 1990s. However, they cautioned a deal has not yet been signed.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
