Analysis
Publishers fear this new Google AI feature will kill their traffic
News publishers investigating AI Overview found it pushes down the most relevant links by nearly a full Google search page. This, they fear, could gut traffic to their websites.
Sam Buckingham-JonesMedia and marketing reporterAsk just about any news publisher what keeps them awake at night, and Google using artificial intelligence to answer search queries is at or near the top of the list.
This is why Google’s new AI Overview feature, which automatically generates an answer to a query that appears above any source links, is a major concern. Last month, Google began rolling it out in the US. It is yet to arrive in Australia. Google has told publishers not to worry.
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